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Cambridge Analytica

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Cambridge Analytica Ltd (CA) was a British political consulting firm which combined data mining, data brokerage, and data analysis with strategic communication during the electoral processes.^[5][6] It was started in 2013 as an offshoot of the SCL Group.^[7] The company closed operations in 2018 in the course of the Facebook–Cambridge Analytica data scandal, although related firms still exist.^[8]